From zero presence in SEA to a respected thought leader in marketing and business media


Adludio, a mobile advertising company had zero market presence, after a year in SEA. Adludio tasked Bud to help to establish themselves within trade media as a progressive tech company that rivalled established players in market.


Bud developed a sustained thought leadership campaign consisting of proactive pitching, newsjacking and media relations. Themes revolved around revenge shopping, travel marketing, luxury marketing, and hijacking eminent topics such as gaming and remote working.


Adludio received earned coverage in target titles such as The Drum, Business Times, Jakarta Post, Adobo, Branding in Asia, and MoneyFM.