TZ APAC

How we launched the world's leading clean blockchain in APAC

Challenge

Tezos, the world’s leading energy-efficient blockchain was launching it’s consultancy TZ APAC in the region. To make a successful debut, it needed to create brand awareness and an engaging PR strategy to position themselves as innovative leaders. They needed to drive a compelling and authoritative brand voice and not only educate the region about the potential of green blockchain, but also propel business development efforts into next gear with impactful activations.

Approach

Bud worked with TZ APAC to develop an always-on PR strategy helmed on content, trend jacking, narrative shaping, event activations and paid and earned media relations. By leveraging  dynamic storytelling in English speaking and local media, Bud is currently delivering a regional PR strategy with a core focus on Singapore, Malaysia, Indonesia and Philippines markets.



Impact

In just under 4 months, we secured 40 pieces of coverage across online,radio, print and broadcast in publications such as The Business Times, Tech In Asia, Jakarta Post, The Peak Singapore, Money FM and Robb Report Singapore. With a combined potential audience reach of over 24.9 mn readers, Bud created an impressive presence for the brand across mainstream, trade and B2B media categories.