Tier 1 coverage for Asia's leading ESG focused VC
Asia’s leading protech investor Taronga Ventures was launching the first flagship RealTech X program for Asia from Singapore. They needed a PR strategy to amplify their brand messaging of sustainability and showcase their impressive portfolio. They also needed to serve as an authoritative voice to educate the industry on a nascent opportunity for real estate investors in the region.
Bud worked with Taronga to develop a PR strategy with carefully crafted editorial angles that align with the target media and audience. We also created a targeted media relations strategy to deliver top tier coverage in SEA by tapping into news agendas and active outreach activities.