IDEAS

Insights

How indie PR agencies are surviving the pandemic
April 22, 2020
  |  by 
Oliver Budgen
How are independent agencies handling the brunt of global pandemic? Are they hanging on a little better?
The state of PR around the globe
April 3, 2020
  |  by 
Oliver Budgen
An interview with our founder and chief Oliver Budgen on how the region has fared in the pandemic and some lessons learned.
Will brands in Singapore ever get their ads culturally right? Creatives and ad execs weigh in
May 17, 2021
  |  by 
Divika Jethmal
The conversation around diversity and inclusion has never been more prevalent in the US and EMEA, and in Asia Pacific, the topic is getting bigger and gaining more attention. The Drum takes a look at why it is hard for brands in Singapore to get their ads culturally right.
Bud Communications expands in SEA following a surge in demand from challenger tech brands
June 7, 2021
  |  by 
Team Bud
Independent tech PR agency Bud Communications wins a tranche of new clients across B2C and B2B technology sectors.
What Tech leaders need to succeed post-pandemic
December 14, 2020
  |  by 
Oliver Budgen
Tech companies in Southeast Asia have ignored culture and business strategy in place of VC funding rounds. But that won’t be enough in a post-pandemic world.
TPG Telecom rings up Bud Communications for PR duties
September 20, 2021
  |  by 
Team Bud
BUD Communications will work closely together with the telecom operator to strengthen its presence in Asia through influencer engagement, communications strategy and creative brand campaigns.
Few spectators at Tokyo Olympics: how will it affect brands and sponsors?
July 9, 2021
  |  by 
Maina Harjani
How has the pandemic opened new channels of engagement to keep the sporting experience alive?
FinTech from the eyes of the communicators
November 7, 2021
  |  by 
Radhika Sharma
The rising FinTech industry has showcased a clear need for integrated communications that engages both the consumer and the brand on a deeper, solution-oriented level. What does that mean for the communicators?
Small is mighty: How specialist agencies are winning in Asia
September 20, 2021
  |  by 
Sherawaye Hagger
In an era when disruption is the norm and communications is increasingly fragmented, specialist agencies are showing their real value for growth-focused brands.
Launching Australian Tech Brands in Southeast Asia
July 15, 2021
  |  by 
Oliver Budgen
As Australian tech companies increasingly look to Asia for their next growth chapter, how can their leadership avoid the common pitfalls and set themselves up to succeed?
The age of agility: What post-COVID’s new generation of tech leaders need to succeed.
March 1, 2021
  |  by 
Oliver Budgen
For the past 20 years, many technology companies in South East Asia have ignored building culture and business strategy and instead just lived for the next VC funding round. However, the coronavirus pandemic has revealed that those who build vision, agility and a fail-fast, learn-fast culture will emerge the strongest.
How To Work (In Your Pyjamas)
April 7, 2021
  |  by 
Maina Harjani
18 months in a pandemic has shown us how to make the most out of flexible remote working. Find out how.

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