Creating impact for the world’s largest fintech festival
The seventh edition of the globally renowned Singapore Fintech Festival returned in-person in 2022 and needed a multi-pronged PR strategy that attracted large audiences, profiled its stellar lineup of 750 speakers, drew the best media attention to enhance brand reputation, and managed its media relations on ground across the week-long event.
As the appointed PR agency for the festival, Bud designed an integrated PR strategy with custom workflows for securing critical pre-event, event week, and post-event coverage. Firstly, by leveraging its strategic and creative specialties, we developed a central messaging house that resonated with the target media and audience. Secondly,Bud doubled down on active media relations, diverse content creation, and editorial intelligence to deliver top-tier coverage for the SFF brand and its stakeholders. Finally, we managed over 100 media organisations and 750 speakers on site for the week-long festival to deliver quality profiling opportunities and announcements.
Bud secured over 100high-profile Tier 1 coverage for SFF, Monetary Authority of Singapore, and Elevandi spokespeople in publications such as CNA, Business Times, The Edge,PhilStar, and more. We successfully executed media briefings and engagement events to drive over 40,000 audience members to the festival.