Educating APAC on the importance of preventive ad fraud management
TrafficGuard, an Australian digital ad verification and prevention company, wanted to elevate its brand presence in APAC. It not only wanted to establish itself as one of the most comprehensive solutions for the market but also become a credible authority to drive trends and generate new insights in the adtech and martech sectors.
Bud designed an always-on media strategy helmed by content, trend jacking, speaking opportunities, narrative shaping, and media relations. By leveraging localised storytelling across key markets, Bud delivered regional PR coverage across various content verticals such as digital marketing, social media trends, affiliate marketing, Web3, and more. Subsequently, Bud also created a targeted event programme to feature TrafficGuard’s spokespeople in key panel discussions and fireside chats in the Singapore, Philippines, Malaysia, and Indonesia markets.
Through activation of the always-on strategy, Bud secured coverage across Tier 1 online, radio, print, and broadcast in publications such as, The Edge Singapore, video interviews with CNN Philippines and The Singapore Business Review, podcast interviews on B2B Marketing Asia, and features in premier publications such as Campaign Asia, The Drum, and MartechAsia. Collectively, over 12 months, Bud garnered over 50 pieces of coverage in adtech, martech, business, and marketing trade publications in the APAC region.