ABOUT US
We’re in the brand believability business, connecting our clients with audiences, ideas, and opinions that turn challenger thinking into outcomes you can touch.
We’re trusted by companies like
What We Do
Strategic Communications
Helping brands find and project their voice
Communications strategy
Messaging and positioning
Executive profiling and thought leadership
Issues and crisis management
Stakeholder engagement
Media training
PR & Content
Creating visibility and conversations that matter
Media relations
Content strategy & production
Integrated PR campaigns
Event and launch support
Influencer engagement
Editorial partnerships
Brand storytelling and narrative development
Connecting communications to business impact
Market entry
Employer branding
Internal comms
CSR and sustainability
Digital PR and social listening
Analytics, measurement, and reporting
BUD BELIEVABILITY FRAMEWORK
Our proprietary diagnostic measures how credible a brand really is across three dimensions: what it says, what stakeholders experience, and what the evidence shows. It turns trust into something structured and scoreable, and it shapes every strategy we build. If your brand doesn't walk its talk, we'll show you where, and how to close the gap.
AMPLIFIED BY AI
We've been open about using AI since 2023, and proud of it, though never putting it ahead of human insight and craft. It's built into how we think, research, write and measure, governed by five principles that put human judgement, client trust and transparency first. The result is work that's sharper and collaboration that’s smoother.
Meet the Team
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Oliver Budgen
FOUNDER & CEO
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Patricia Malay
GENERAL MANAGER
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Chris Laxton
FRACTIONAL CFO
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Richie Kenzie
AUSTRALIA & CONTENT LEAD
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Kiana Carreon
ACCOUNT DIRECTOR
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Ashleigh Ow
ACCOUNT DIRECTOR
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Janice Loh
SENIOR ACCOUNT MANAGER
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Jen Del Carmen
SENIOR ACCOUNT MANAGER
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Devinalini Uthaman
SENIOR ACCOUNT MANAGER
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Lhara Paraboles
ACCOUNT MANAGER
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Fajar Putu Handoko
ACCOUNT MANAGER
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Ria Samson
SENIOR ACCOUNT MANAGER
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Cam Lucero
ACCOUNT MANAGER
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Calida Bate
SENIOR ACCOUNT EXECUTIVE
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Jem Ebora
SENIOR ACCOUNT EXECUTIVE
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Joey Deriquito
ACCOUNT EXECUTIVE
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Emily Kelsey
ACCOUNT EXECUTIVE
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Ashley Regan
SENIOR CONTENT EXECUTIVE
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Tatsuya Mizuno
PR CONSULTANT - JAPAN
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Cheng Ling Lee
FINANCE DIRECTOR
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Jamaica Santos
FINANCE EXECUTIVE
Locations