Asia Tech X

X marks the spot of Asia’s largest tech event.

The Challenge

ATxEnterprise came to us with two clear but complex goals. First, to capture the attention of a regional audience and position itself as the go-to platform for enterprise-grade innovation in Asia. Second, to carve out a distinct identity from ATxSummit (run separately by IMDA) and other tech events competing for attention across the region.

This wasn’t just another conference. It was a stage for the most forward-thinking voices in enterprise technology. Our job was to make sure the right people were watching, listening and talking about it.

Our Strategy

As a strategic communications agency built for disruptive brands, we knew that product-led messaging wouldn’t cut through. So we focused on people.

We designed an integrated PR campaign built around spokesperson pitching. Our team identified the standout voices shaping the future of enterprise tech and worked closely with them to develop compelling storylines. These weren’t just interviews. They were narratives grounded in purpose, innovation and business impact.

Instead of leading with features, we led with humanity. We spoke about the real challenges these leaders faced, why they were passionate about solving them, and how their innovations were already transforming industries and lives.