Tiger Brokers
UNLEASHING THE BIG CAT
It’s a fintech jungle out there
In the jungle of online trading where platforms prowl for investors’ attention, standing out requires more than just a powerful platform – it demands a voice that resonates with all kinds of investors.
Beyond an ambitious user acquisition goal, Tiger Brokers needed Bud’s help to sharpen their profile in a crowded marketplace and establish themselves as a trusted authority in the local financial sector.
A multi-clawed Strategy
To help Tiger Brokers truly own their space and make a lasting impact, Bud went beyond the usual PR playbook. We didn’t just aim to be heard; we engineered a campaign to be unforgettable.
How did we sharpen our claws you ask? For starters, we crafted a killer narrative by distilling the brand’s essence into a compelling core message. It was a story so sharp, it cut through the market noise and became the bedrock of all our communication efforts.
And we didn’t simply network; we forged meaningful relationships with key financial journalists and media publications in the region. This ensured that Tiger Brokers’ tale was roared from the most influential and respected platforms.
A Market Pounced
In the most recent quarter, Bud secured over 32 pieces of earned coverage, with a remarkable 72% in Tier 1 media across key regional titles including The Straits Times, Business Times, and MONEYFM 89.3. This resulted in potential audience reach of over 200 million and a 21% increase in Share of Voice (SOV) in just four months.
Need help unleashing your brand’s inner tiger?
More Work You Might Like
MoEngage
Singapore Fintech Festival