AdColony

Building APAC’s First Gaming E-learning Platform for Marketers

Challenge

As gaming exploded across APAC, AdColony wanted to stake its claim as the go-to authority for marketers navigating this complex, fast-evolving space. The challenge? Most brand teams and media agencies were still trying to decode what gaming meant for them — and how to engage meaningfully with this massive audience.

🎮 Game Academy

We conceptualised and launched Game Academy — an e-learning platform built from the ground up. Packed with hours of engaging video content, interactive quizzes and eight certified qualifications, the platform helped demystify gaming advertising. Learners could showcase their new skills on LinkedIn, turning education into organic brand advocacy.

We worked with Campaign Asia to script and produce the most-watched video of 2022. The Bud team led end-to-end production, crafting a narrative that positioned AdColony SVP Tom Simpson as the region’s voice of authority in gaming advertising.

The strategy

Rather than shout louder, we helped AdColony educate smarter. Our strategy focused on building tools and content that would genuinely empower marketers — turning AdColony into an essential learning partner for brands.

Statistics showing a 85% increase in share of voice, 2,000 copies of "Beyond The Game" distributed, and a 115% increase in leads quarter over quarter (QoQ).

📰 Beyond The Game Magazine

Next, we created Beyond The Game — a beautifully designed, editorial-led print magazine (yes, print!) distributed to agencies, brand teams, KOLs and media across APAC. Think: in-depth interviews, trend breakdowns, tactical how-tos — all wrapped in sharp design. Less sales brochure, more industry must-read.

To top things off, we also won a couple of awards.