Singapore Fintech Festival
Putting the largest fintech event on the centre stage.
What do you do when the world’s largest fintech event comes knocking?
You craft a PR campaign that’s as ambitious as the event itself.
When the Singapore Fintech Festival returned in-person in 2022, the stakes were sky-high. With 750 global speakers, more than 100 media organisations, and a live audience of 40,000+ attendees, organisers needed more than press coverage—they needed a partner who could elevate the festival’s global reputation, maximise media impact, and deliver seamless on-the-ground support for a week-long marathon of activity.
Approach
Bud engineered a comprehensive communications programme that spanned every phase of the festival—before, during, and after.
We built a unified messaging framework that cut through the noise and gave media a clear, compelling points of view. We mobilised our network of journalists with tailored story angles to build a steady drumbeat of news content to spotlight key speakers, themes, and announcements. During the festival, Bud was everywhere: orchestrating media briefings, managing 750 speaker profiles, and coordinating on-site with more than 100 media outlets to make sure every moment counted. The Bud team were clocking at least 30,000 steps per day.
The results?
SFF’s profile—and that of its partners, including the Monetary Authority of Singapore and Elevandi—was amplified to a global audience. We achieved more than 100 pieces of Tier 1 global coverage, including CNA, Bloomberg, TechCrunch, The Business Times, The Edge, and PhilStar. Beyond media hits, Bud’s efforts helped drive over ticket sales with over 40,000 attendees coming through the doors, cementing SFF’s position as the world’s leading fintech stage.
