Yellow.ai
120m+ potential audience reached with 150+ pieces of strategic coverage and 26% share of voice increase in Singapore
Challenge
Yellow.ai, a conversationalAI CX business, had a goal to expand into the APAC market, particularly inSingapore, Malaysia, Indonesia, and Philippines. While it had an established product presence globally, it lacked being featured in quality conversations inAPAC. Yellow.ai tasked Bud to establish, elevate the brand’s awareness, and target C-suite decision makers in the region.
Approach
Bud developed a targeted, localised PR, spokesperson mapping, and content strategy aligned with Yellow.ai’s key product roadmap. This strategy was activated via thought leadership articles, interviews, commentary pieces, and customer success features in tech, business, automation, and enterprise media. Bud placed stories in print, radio, and broadcast media in all four priority markets.
Impact
Yellow.ai was featured in top media such as the cover story on Edge Singapore, Singapore Business Review, Disruptive Tech Asean, e27 Future CIO, and more. Bud placed 150+ features over the course of 12 months. With a combined potential audience reach of over 120 million readers, Bud created an impressive presence for the brand across mainstream, tech, B2B, and B2C categories.
