Launching a gaming and esports company in Asia
Gaming & esports media business, Ampverse needed to create a brand messaging, content and PR strategy to position themselves as market leaders. They also needed to serve as an authoritative voice to educate the industry on a nascent opportunity for brands and gaming audiences, whilst building their footprint across Southeast Asian investor, startup and business media.
Bud worked with Ampverse to develop brand messaging, content and PR strategy to position the brand as the most exciting gaming and esports business in the region. After developing the messaging to connect and engage with their target audiences, Bud then began a launch campaign designed to create maximum coverage across print, TV, radio and online media.
Since launching in September 2019, Bud has secured coverage in over 100 articles across Asia including television and radio interviews with Bloomberg, CNA, MoneyFM and strategic coverage across all tech and trade marketing publications.