NEWS: Bud Communications expands to Hong Kong with new North Asia lead
Cynthia Chan
Bud Communications has launched its Hong Kong office, marking its formal entry into North Asia and appointing communications veteran Cynthia Chan to lead the market.
The Hong Kong hub will connect with Bud’s existing offices in Singapore, Australia, the Philippines, Malaysia and Indonesia, positioning the agency to serve clients across the Greater Bay Area (GBA) to Southeast Asia technology corridor.
Chan takes on the role of Hong Kong & North Asia Lead at Bud Communications, bringing more than 20 years of experience in corporate positioning, reputation management and change management.
Chan joins Bud from FleishmanHillard Hong Kong, where she served as Senior Vice President and Partner leading the Corporate Practice. She previously served as Head of Communications for Greater China at Covestro in Shanghai, where she repositioned the chemical spin-off as a sustainability thought leader while steering organisational restructuring and regional change communications.
Oliver Budgen, Founder and CEO of Bud Communications, commented, “Hong Kong has been part of Bud’s growth ambitions from day one. Given how significant this market is within the wider APAC picture, we always knew success would come down to two things: timing and talent.”
“With the Government’s HK$35B Transformation Blueprint underway and clients increasing their focus on the region, the timing feels right. Most crucially, bringing in someone of Cynthia’s calibre, with 20 years in reputation management and change leadership, gives us exactly the person to build this properly,” added Budgen.
Commenting on her appointment, Chan said, “Joining Bud Communications at this pivotal moment in the region’s technology narrative is an incredible opportunity. The GBA-to-APAC corridor is brimming with world-class tech companies that require sophisticated, strategic storytelling to establish credibility and navigate complex multi-market landscapes.”
Chan mentioned that the agency’s proprietary Believability Framework is a true differentiator, turning trust into something structured and measurable, which helps disruptive brands achieve measurable results and pursue real business growth.
“I look forward to establishing Bud as the go-to strategic communications partner for tech innovators in Hong Kong and North Asia,” concluded Chan.
The Hong Kong launch is central to Bud Communications’ wider ambition to establish itself as the go-to strategic communications partner for technology innovators across the GBA-to-APAC corridor, helping brands in the region build measurable, structured trust through its Believability Framework as they navigate increasingly complex, multi-market growth.
Bud launched in Singapore in 2020 as a PR and content agency purpose-built for challenger brands looking to make an immediate impact. This latest move expands the firm's operations, having already built presence in Singapore, Indonesia, the Philippines, Malaysia and Australia.
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